Top 30 Most Affordable Online Master’s in Marketing 2018

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By TBD Staff
January 2018

Earning an online master’s in Marketing (or an MBA with a Marketing concentration) is a great way for marketing professionals to be more competitive in the job market and expand their knowledge of the field. Top online marketing master’s programs help students gain knowledge of brand strategies and global markets. Students may choose to concentrate their program in specific areas through elective courses like service marketing, computational marketing and brand management. Choosing an affordable online marketing master’s program can be key to earning your degree while keeping costs to a minimum. We have created this list of the top most affordable online master’s in marketing programs to showcase the cheapest accredited programs.

We searched College Navigator to come up with our initial list of online marketing degree programs for consideration. We then ranked them in order of average graduate tuition rate. Many schools offer reduced tuition for online programs, so always check with your school’s financial aid office for actual cost.

Our Selection of Top 30 Most Affordable Online Master’s Marketing Degree Programs 2017

#30. Fairleigh Dickinson University-Madison, New Jersey

Online MS in Digital Marketing

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Average Graduate Student Tuition: $21,564
What’s Unique
The affordable online master’s in Digital Marketing program at Fairleigh Dickinson University is a selective program designed for students who are prepared to work in a technologically driven marketplace. Courses are designed using a Student Centered Learning approach where ¬†students are actively engaged in their learning. Students meet with faculty through a virtual classroom setting for interactive discussions and activities. Course participation is asynchronous and class size is limited to 25 students. Graduates have had success in positions such as content creation, mobile app development, web designer, market researcher, and SEO specialist.

#29. Southern New Hampshire University-Manchester, New Hampshire

Online Master’s in Marketing

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Average Graduate Student Tuition: $18,810
What’s Unique
Southern New Hampshire University offers an online master’s in marketing that prepares students to develop and implement creative marketing solutions. Students learn brand building, marketing campaign planning, and audience engagement strategies. Concentrations are available in digital marketing, new media and communications, marketing research and analytics, and social media marketing. Students have access to course curriculum 24/7 and can graduate in as little as 15 months of full-time study. There are no GMAT or GRE requirements, so you can get started right away with one of the most affordable online master’s in marketing in the nation.

#28. Nova Southeastern University-Fort Lauderdale, Florida

MBA with a concentration in Marketing

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Average Graduate Student Tuition: $18,373

What’s Unique
The online MBA in Marketing from Nova Southeastern University is a flexible program allowing students to develop the critical thinking skills needed to determine the demand for products and services and identify potential customers. This 39 credit hour program includes courses in global marketing, marketing research, sales management, and consumer behavior. Students have the opportunity to complete a marketing internship opportunity to gain additional professional experience.

#27. Golden Gate University-San Francisco, California

Master of Science in Marketing Online

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Average Graduate Student Tuition: $17,550

What’s Unique
Golden Gate University offers an affordable online master’s in marketing program that prepares students to work in a professional marketing environment. Concentrations are available in general marketing or digital marketing. The digital marketing concentration is ideal for students who want to focus on internet marketing while the general marketing concentration is broader in nature, focusing on a variety of specializations in the field. This 33 credit hour program includes core courses in marketing management, marketing research, and managerial analysis and team dynamics.

#26. Benedictine University-Lisle, Illinois

Online MBA in Marketing

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Average Graduate Student Tuition: $17,168

What’s Unique
Founded in 1887, Benedictine University is a Catholic University preparing students to become leaders of the 21st century. The online MBA in Marketing features small class size, allowing students more interaction with instructors and advisors. Students can expect to learn the latest in marketing theory and methods from some of the top leaders in the global marketing field. Courses are fully online, ideal for working professionals or those with non-traditional schedules. Mini-capstone experiences allow students to demonstrate their learning throughout the program with supervision from instructors.

#25. University of Massachusetts-Boston, Massachusetts

MBA Online Marketing Focus

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Average Graduate Student Tuition: $16,863 in-state and $32,913 out-of-state

What’s Unique
The Isenberg School of Management at UMass Amherst offers the 11th best online MBA program in the nation according to U.S. News and World Report. The online MBA in marketing features an extensive offering of elective coursework such as sales promotion, social media strategy, web analytics, search engine optimization, and service marketing management. Students develop an understanding of the global marketplace, advertising, branding, communications, and consumer behavior. This top online master’s in marketing is just as rigorous as the traditional classroom program with the same accomplished instructors.

#24. St. Thomas Aquinas College-Sparkill, New York

Online MBA with a concentration in Marketing

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Average Graduate Student Tuition: $16,560/year

What’s Unique
The online MBA in Marketing program at St. Thomas Aquinas College in New York is designed to meet the needs of working professionals. Online courses allow students to continue working full time while going to school. Most students complete the program in two to three years of part time study, although full-time students can finish in just one year. Students can begin the program in September, December, March or June, eliminating the wait time found with many other programs. Interactive class assignments and external projects keep students engaged in a virtual environment.

#23. Florida Institute of Technology Online-Melbourne, Florida

MBA-Marketing Online

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Average Graduate Student Tuition: $16,128/year

What’s Unique
Want an affordable online marketing master’s degree from a national ranked university with world class faculty? Florida Institute of Technology Online offers a top program that can be completed in less than two years. Courses are offered entirely online, while providing a collaborative, hands-on education. This 36 credit hour online marketing master’s program includes specialized coursework in areas such as strategic marketing, international business, consumer behavior strategies, and advanced market research. Students complete a capstone course in their final semester using case analysis and management simulation.

#22. Saint Joseph’s University-Philadelphia, Pennsylvania

Master of Science in Marketing Online

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Average Graduate Student Tuition: $16,092/year

What’s Unique
Ranked highly by the Princeton Review, U.S. News and World Report, and the Aspen Institute, the Haub School of Business delivers an online master’s in marketing considered to be one of the best programs in the country. Concentrations are available in International Marketing or Customer Analytics and Insights and students can earn their degree attending either full-time or part-time. Most students can earn their degree in 24 months, but there is flexibility to work at your own pace.

#21. Franklin University-Columbus, Ohio

M.S. Marketing & Communications Degree Program Online

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Average Graduate Student Tuition: $15,528/year

What’s Unique
Looking for an affordable master’s in marketing online taught by industry and academic experts with a relevant and consistent curriculum? Franklin University delivers an exceptional program using hands-on learning experiences and continuous program modification to help students get the most out of their master’s program. Curriculum courses cover new media, market research and analytics, creative production, and marketing strategy while keeping students engaged. Franklin University has over 110 years of delivering academic programs designed for adult learners with classes to fit your life that are both accessible and affordable.

#20. Dallas Baptist University-Dallas, Texas

Online MBA-Marketing Concentration

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Average Graduate Student Tuition: $15,408/year

What’s Unique
Dallas Baptist University features an online MBA with a marketing concentration focused on both domestic and multinational perspectives. This affordable online master’s in marketing is a 36 credit hour program with marketing courses available in international marketing, marketing analysis, consumer and buyer behavior, and advanced marketing strategies.

#19. University of the Southwest-Hobbs, New Mexico

MBA-Marketing Online

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Average Graduate Student Tuition: $14,376/year

What’s Unique
The University of the Southwest offers a flexible online MBA in Marketing with online courses starting every eight weeks. This top affordable marketing online master’s features small class size designed to maximize student-faculty interaction. All digital textbooks are included in the tuition rate and all students receive a laptop to use in their studies. The program can be completed in just 12 months of study for full time students.

#18. City University of Seattle-Seattle, Washington

Global Marketing Online MBA

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Average Graduate Student Tuition: $13,914/year

What’s Unique
The City University of Seattle features an online marketing MBA program with individualized instruction and flexible learning options. Accredited by the ACBSP, City University of Seattle offers both quality and affordability to those seeking to advance their marketing career. The affordable online master’s in marketing focuses on strategic brand creation and management, consumer behavior, channel management, and public relations and media management. A marketing internship opportunity is available to students who want additional experience in a real-life work environment before graduating and seeking employment.

#17. Oklahoma Christian University-Edmond, Oklahoma

Online Marketing MBA

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Average Graduate Student Tuition: $13,059/year

What’s Unique
Oklahoma Christian University offers an extensive online MBA program with nine different academic tracks. This top affordable online master’s in marketing is taught by faculty with both industry and academic experience in business. The program is accredited by the ACBSP, an indicator of a quality business program. Marketing courses cover marketing research, international marketing, and e-commerce marketing and management. Students can take one course per week and earn their degree in just two years, or two classes per week and finish in just 12-16 months.

#16. Davenport University-Grand Rapids, Michigan

Master of Business Administration-Marketing Concentration Online

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Average Graduate Student Tuition: $12,942/year

What’s Unique
The 36 credit hour online master’s in marketing from Davenport University is an ideal program for both entry level and experienced marketing professionals. Students complete a series of core MBA courses followed by 15 credits of marketing electives including digital marketing, strategic pricing, brand development, distribution strategies, and multinational marketing management. A business integration capstone project is required at completion of the program to showcase skills and abilities gained throughout the program.

#15. Tiffin University-Tiffin, Ohio

MBA with a concentration in Marketing Online

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Average Graduate Student Tuition: $12,600/year
What’s Unique
Tiffin University is one of the most flexible universities in the country for online education. With regional accreditation, no application fees, flexible start dates, and a liberal transfer credit policy, Tiffin provides a flexible and convenient opportunity to earn an online master’s in marketing. Faculty are experienced in the industry and are focused on the success of their students. Full time students can earn their degree in just 18 months of study while part time students can complete the program in about eight semesters. Courses include marketing management, strategic brand management, and individual and teamwork.

#14. Walsh University-North Canton, Ohio

MBA Marketing Online

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Average Graduate Student Tuition: $11,970/year
What’s Unique
The MBA Marketing program at Walsh University is an online program covers traditional areas of marketing while focused on the importance of technology and media as they relate to marketing. This 36 credit hour program includes coursework in marketing research, social media marketing, services marketing, entrepreneurship, and sustainable ethical leadership. A capstone course in marketing strategy concludes this top affordable online master’s in marketing program.

#13. Brenau University-Gainesville, Georgia

Master of Business Administration-Marketing Online

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Average Graduate Student Tuition: $11,736/year
What’s Unique
Brenau University features an ACBSP accredited online MBA program with a certificate in marketing. Students can complete one to two courses at a time, either online or face-to-face. Classes start six times each year, meaning students don’t have to wait months to begin the program after acceptance. Marketing courses cover areas such as product development and innovation, international marketing, new media and marketing communication, and channel development.

#12. Xavier University-Cincinnati, Ohio

Online MBA Program-Marketing Concentration

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Average Graduate Student Tuition: $10,908/year
What’s Unique
The Williams College of Business at Xavier University is considered one of the best business schools in the nation according to the Princeton Review. Xavier University offers an online master’s in marketing that can be completed in two to three years with eight week courses. Accredited by the AACSB International, Xavier University demonstrates the highest standards of achievement for business schools around the world. Electives are available for students to further tailor the program to meet their business or educational needs.

#11. University of Saint Mary-Leavenworth, Kansas

Online MBA-Marketing and Advertising Management Concentration

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Average Graduate Student Tuition: $10,764/year
What’s Unique
The University of Saint Mary’s offers an IACBE accredited MBA program considered one of the best in the country by U.S. News and World Report. The marketing and advertising management concentration is a one year MBA program focused on buyer behavior, marketing research, advertising, and advanced marketing strategy and planning. Students develop the knowledge and experience needed to benefit an organization’s bottom line. The program focuses heavily on ethics and corporate responsibility. Students are encouraged to consider how their decisions will ultimately affect their colleagues and the business overall.

#10. Concordia University-Mequon, Wisconsin

MBA in Strategic Marketing Online

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Average Graduate Student Tuition: $10,170/year
What’s Unique
Concordia University features an award winning MBA program with over 15 different areas of concentration. The Strategic Marketing MBA program gives students the opportunity to learn about social, direct, and international marketing from some of the most proficient instructors in the country. Concordia University is rooted in Christian faith, and the online master’s in marketing continues that tradition through an ethical, marketing education. There is no GRE or GMAT requirement for this program. Students only need to complete a capstone course at the end of the program to demonstrate proficiency in the area of marketing and business.

#9. University of Colorado-Colorado Springs, Colorado

MBA-Marketing Online

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Average Graduate Student Tuition: $9,983 in-state and $20,153 out-of-state

What’s Unique
The College of Business at the University of Colorado offers an online MBA program with a concentration in marketing that is accredited by the AACSB. Students of all educational backgrounds are welcome to apply to the program and many students can earn their degree in just 18 months. Considered one of the top 50 online MBA programs in the country according to U.S. News and World Report, the online marketing master’s program provides students with individualized attention and exceptional instruction.

#8. Rivier University-Nashau, New Hampshire

MBA with a concentration in Marketing Online

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Average Graduate Student Tuition: $9,810/year

What’s Unique
Rivier University offers a high quality education in a convenient online program format designed for the adult learner. The MBA with a concentration in marketing track is one of three different specializations offered at Rivier. Most students can earn their degree in two years of study, and courses are each seven weeks in duration. Marketing courses cover areas such as digital marketing and analytics, sales management, and strategic brand management. Transfer credits are accepted after a transcript review has been conducted. Rivier University operates on a rolling admission system, and students are typically notified of their acceptance within two to four weeks.

#7. Bellevue University-Bellevue, Nebraska

Master of Science in Strategic Marketing Degree Online

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Average Graduate Student Tuition: $9,810/year
What’s Unique
An online master’s in strategic marketing is a great way to stand out from the pack when searching for a job. With coursework covering advertising and promotion using both digital and traditional methods as well as pricing strategies and customer satisfaction, students are prepared to take on new challenges as they appear in the workplace. Using a cohort approach, students move through the program together, as a tight knit group, taking one course at a time.

#6. Saint Leo University-Saint Leo, Florida

Online MBA-Marketing Concentration

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Average Graduate Student Tuition: $9,630/year
What’s Unique
Saint Leo University offers an online MBA in marketing featuring some of the most cutting edge concepts in the marketing field today. Students explore E-marketing, marketing research, brand management, new product development, and advertising and promotion. An optional internship experience is available to help students gain professional experience in the field and work alongside other marketing professionals. Students can complete the program in just one year of full time study.

#5. Wilmington University-New Castle, Delaware

Online MBA-Marketing Concentration

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Average Graduate Student Tuition: $8,190/year
What’s Unique
Wilmington University offers an IACBE accredited online MBA in marketing that’s flexible enough to meet the needs of working professionals. A specialized concentration in marketing is available for students who want to gain additional experience and knowledge in the areas of both marketing and business. Courses are available in market research, salesmanship, new business ventures, and global enterprise development. This top online master’s in marketing can be completed in just two to three years of study.

#4. Liberty University-Lynchburg, Virginia

Online Master’s in Marketing

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Average Graduate Student Tuition: $8,051/year
What’s Unique
The affordable online master’s in marketing from Liberty University is designed to prepare students to be frontrunners in the professional marketing world. There are no on-campus residency requirements and students can transfer in up to 18 credit hours of approved master’s courses from other institutions (half of the 36 credit hour requirement for the degree!). Specializations are available in digital marketing and advertising, project management, public relations, and sports marketing and media.

#3. University of Maryland-University College-Adelphi, Maryland

Online MBA-Marketing Concentration

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Average Graduate Student Tuition: $8,244 in-state and $11,862 out-of-state
What’s Unique
The Robert H. Smith School of Business at the University of Maryland is considered the 9th best online MBA program in the nation according to U.S. News and World Report. Accredited by both the AACSB and the Middle States Commission on Higher Education, this top online master’s in marketing program has the same rigor and reputation as the traditional on-campus program without the travel and time spent away from family and work. The marketing specialization can be earned in just 24 months of study. Students learn the latest marketing topics including data driven marketing and permission marketing. Graduates have a strong portfolio of skills that are highly sought after by marketing firms and organizations.

#2. Gardner-Webb University-Boiling Springs, North Carolina

Online MBA-Marketing Emphasis

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Average Graduate Student Tuition: $7,722/year
What’s Unique
Gardner-Webb University Godbold School of Business offers an online MBA with a marketing emphasis that is rooted in Christian ethics. Students have the opportunity to work closely with other students and faculty interested in the marketing perspective of business through internships, course projects, course simulations, and interactions with business leaders. Most students can earn their degree in just two years of study. Students work closely with their academic advisor to determine their coursework and class opportunities.

#1. Oklahoma State University-Stillwater, Oklahoma

Online MBA-Marketing Analytics Emphasis

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Average Graduate Student Tuition: $5,033 in-state and $19,801 out-of-state
What’s Unique
The online marketing analytics concentration at Oklahoma State University uses data to help students make better marketing decisions. Students complete a set of MBA core courses and 12 additional credit hour focused on statistical modeling, data visualization, data exploration, and interpretation. Courses are hands-on, following a unique teamwork approach that is different from most other online MBA programs. This program is offered part-time and students do not have to have previous work experience in the field to apply.

This concludes our selection of the top accredited online master’s in marketing degree programs 2018.