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The editors at Top Business Degrees decided to research the topic of
BUSINESS: THE SOCIAL MEDIA LANDSCAPE
While corporate America still measures success in revenue sheets and cash on hand, there's no question social media is changing the landscape of business.Top 20 corporations
- 1. Facebook - 77 million
- 2. Coca-Cola - 51 million
- 3. MTV - 42 million
- 4. Disney - 39 million
- 5. Starbucks - 35 million
- 6. Converse - 33 million
- 7. Red Bull - 31 million
- 8. McDonald's - 23 million
- 9. Snaptu - 22 million
- 10. Walmart - 21 million
- 11. Victoria's Secret - 21 million
- 12. NBA - 20 million
- 13. Target - 20 million
- 14. Monster Energy - 19 million
- 15. Subway - 17 million
- 16. Google - 16 million
- 17. Burberry - 15 million
- 18. Zara - 14 million
- 19. Twitter - 14 million
- 20. Levi's - 14 million
YouTube, which has a larger social media presence than any of these corporations, is owned by Google and therefore not its own corporation.
FAST FOOD
- Taco Bell - 9 million
- Chick-fil-A - 7 million
- Burger King - 5 million
- Dairy Queen - 5 million
- KFC - 5 million
- Wendy's - 3 million
- Sonic - 2 million
- Arby's - 1 million
AUTOMOTIVE
- BMW - 11 million
- Ferrari - 9 million
- Mercedes-Benz - 8 million
- Audi - 6 million
- Porsche - 5 million
- Harley-Davidson - 4 million
- Lamborghini - 4 million
- Mini - 3 million
- Jeep - 3 million
- Honda - 2 million
- Aston Martin - 2 million
- Ford - 2 million
- Toyota - 1 million
- Volkswagen - 1 million
- Nissan - 1 million
SPORTS
- NBA - 20 million
- WWE - 12 million
- UFC - 10 million
- NFL - 10 million
- MLB - 6 million
- Olympics - 5 million
- NHL - 4 million
- NASCAR - 4 million
- Wimbledon - 1 million
MEDIA
- National Geographic - 14 million
- ESPN - 13 million
- Musica.com - 13 million
- Discover Channel - 13 million
- CNN Breaking News - 13 million
- History Channel - 12 million
- Nickelodeon - 10 million
- CNN - 10 million
- HBO - 9 million
- New York Times - 8 million
RETAIL
- H&M - 14 million
- Lacoste - 10 million
- Hello Kitty - 10 million
- Dove - 10 million
- Louis Vuitton - 10 million
- DC Shoes - 10 million
- Gucci - 10 million
- Adidas - 9 million
AIRLINES
- Southwest - 5 million
- JetBlue - 2 million
- KLM - 2 million
- AirAsia - 2 million
- Lufthansa (USA) - 1 million
TECHNOLOGY
- iTunes - 26 million
- PlayStation - 26 million
- Xbox - 19 million
- Windows Live Messenger - 16 million
- Google - 16 million
- Samsung Mobile USA - 15 million
- Twitter - 14 million
- Pixar - 14 million
- Intel - 13 million
- BlackBerry - 13 million
Note: Rankings calculated using Facebook fans and Twitter followers totaling at least 1 million, according to fanpagelist.com; most individual products excluded.
