The answer to how does mobile marketing affect businesses can be linked to some striking results from the Pew Research Center’s Internet and American Life Project. The detailed survey supports the conclusion that mobile technology is by far the fastest-embraced technology in history. This is further evidenced by the fact that about 90 percent of adults use a cellphone. What this means for businesses is that customers they typically target are now mobile and able to receive carefully crafted mobile marketing messages geared towards an increasingly on-demand audience.
A Better Return On Investment
In today’s competitive business environment, it only makes sense for a business to want to get the most out of their advertising and marketing dollars. A major drawback of traditional marketing is not being to gauge the success of a particular campaign until a lot of money has been spent. With mobile marketing, businesses can receive detailed analytics in real time to determine how many hits a website or blog is getting, how many people are clicking on an ad, and how many of those curious potential customers turn into much-coveted conversions. Additionally, about 98 percent of cellphones can receive SMS messages, meaning there’s no need for downloading or allowing for a learning curve for customers to embrace a technology they already know and love.
More Customer Engagement
Mobile marketing allows a business to be more engaging with its customers by communicating in the same way. For instance, a business can send out tweets with links that include coupon codes customers can instantly use to save a few bucks when either placing an order online through a mobile device or while physically entering a store. It’s always easier to see what top customers concerns are at the moment via social media feedback and respond with a relevant post addressing those concerns. Conversely, a business can determine what customers are responding to the most from recently posted feedback and play up those attributes in their marketing efforts.
Not As Much Waiting and Hoping for Results
Approximately 90 percent of text messages are read within 15 minutes. On the other hand, it’s impossible to determine when a customer will take the desired action after seeing an ad on TV or hearing your ad on the radio. Relevant mobile marketing tends to create a sense of urgency. If a text message is carefully composed with a clear, concise call-to-action, mobile customers are more inclined to act on impulse rather than simply bookmarking a site to come back later. Even when compared to email marketing, mobile marketing decreases the odds that a message won’t even reach its intended target by ending up unread in a spam folder. It’s convenience that really shows how mobile marketing can affect businesses of all shapes and sizes.
Related Resource: Marketing Degree
As more people use mobile devices to do everything from instantly comparing prices to downloading coupon codes before getting to the register, it’s becoming more advantageous to just about any business, especially smaller businesses, to at least explore the possibilities of mobile marketing, according to Time Magazine. When it comes to knowing how mobile marketing affects businesses, the real answer depends on how businesses choose to embrace this rapidly growing technology and how well their customers respond to this type of marketing.